Payment Ponderings - A GPC Blog

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ISO

How ISOs can use data analytics to increase revenue!

Data analytics has emerged as a powerful tool for businesses across various industries, and independently-run ATM operations in Canada are no different. By harnessing the wealth of data generated by ATMs, operators can gain valuable insights that enable them to make informed decisions, optimize operations, and ultimately increase revenue. Let’s explore how data analytics can be leveraged to drive revenue growth for independent ATM operators in Canada.

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Dynamic Currency Conversion

Dynamic Currency Conversion (DCC) is a process that allows cardholders to choose the currency they want to use for their international transactions. When a cardholder is traveling abroad and makes a transaction in a foreign currency, the transaction is automatically converted into their home currency at the point of sale or ATM. This is done using a currency conversion rate that is determined by the card issuer or the ATM operator. It is a feature that has been gaining traction in recent years and can be very beneficial to Canadian ISOs. Let’s take a closer look.

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ATM Trends for ISOs 2023

The now three-year-old pandemic accelerated chatter in the payments world that cash was quickly going to become irrelevant in today’s society. The use of card payments, online payments and contactless everything trended upwards at an accelerated rate. Indeed, businesses whose main stream of income was cash-related, suffered serious blows. Many were forced to pivot their business models, but the pandemic was devastating to those whose business was dependent on cash.

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